AI Competitive Benchmark Report
You may know your market - but does AI know where you stand?
The AI Competitive Benchmark Report is designed for marketing leaders, GTM strategists, and brand teams who want to understand how their company stacks up against competitors in the AI discovery layer.
In an era where platforms like ChatGPT, Gemini, Bing Copilot, and Perplexity are becoming default research tools, it’s not enough to rank on Google — you need to show up in AI-driven answers, comparisons, and recommendations.
This report gives you a side-by-side view of how LLMs describe your brand vs. the competition — and what it’ll take to own more ground.
Who Is This For?
- CMOs, VPs of Marketing, and growth leads
- GTM and brand positioning teams
- Companies in competitive or fast-moving verticals
- Agencies managing multiple client brands
What This Report Answers
- Where does your brand appear in AI-generated comparison prompts?
- Are you included in “best for”, “top X”, or “vs” responses?
- What tone, benefits, or weaknesses are highlighted for you — and for them?
- Who gets recommended more — and why?
- How consistent is your presence across different LLMs?
What You'll See in the Report
This report goes beyond surface SEO and dives into how your site’s content structure aligns with AI expectations.
Key Data Points:
Page-level readability scores: How clearly each key page is parsed by LLMs
Semantic structure coverage: H1-H6 hierarchy, question-answer formatting, and schema alignment
FAQ and answer box audit: Use of extractable formats for AI and featured snippets
Internal link depth & flow: How topics are connected and referenced sitewide
Competitor structure benchmark: What top-ranking AI-visible competitors are doing differently
Answer likelihood estimation: Probability of being used in AI-generated summaries
Why It Matters
AI systems are replacing traditional search — and they often give a single answer.
If your brand isn’t represented clearly, consistently, and favorably in those answers, you’re not just losing traffic — you’re losing trust.
This report helps you:
See how AI engines describe your brand compared to your competition
Identify missed opportunities in messaging, structure, or prominence
Prioritize optimizations to win inclusion in more AI-driven recommendations
Data Sources
- Side-by-side prompt simulations across ChatGPT, Gemini, Bing Copilot, and Claude
- LLM output scraping and semantic comparison
- Competitor keyword and answer inclusion mapping
- Brand sentiment modeling and tone assessment
Deliverables
- 30+ page competitive visibility report (PDF)
- Brand vs. competitor AI presence matrix
- Sentiment scorecard by model and query type
- List of strategic messaging gaps + copy optimization suggestions
- Optional debrief workshop with Geoscale visibility strategist