Cross-Departmental Visibility Heatmap
Your brand is more than a product — it’s a system. But does AI recognize that?
The Cross-Departmental Visibility Heatmap maps how different parts of your business show up across AI platforms like ChatGPT, Gemini, Bing Copilot, and Claude. From support and sales to product and legal, this report uncovers where you’re visible, consistent, and clear — and where you’re not.
Because today’s users don’t search for “Company X” — they search for specific needs, questions, and departments. And AI responds accordingly.
Who Is This For?
- Digital transformation teams
- Operations and knowledge management leaders
- Enterprise brands with multiple business functions
- Any company seeking visibility parity across departments
What This Report Answers
- How well do individual departments appear in AI responses?
- Are your sales, support, legal, and product pages correctly surfaced?
- Where are there inconsistencies or outdated representations?
- Are certain departments disproportionately underrepresented?
- How does visibility vary by LLM platform?
What You'll See in the Report
We simulate real-world department-level prompts across AI engines to assess discoverability, structure, and cross-functional visibility.
Key Data Points:
- AI visibility score per department: Sales, support, legal, product, marketing, etc.
- Structured content availability: Use of schema and metadata across team pages
- Mentions per function in prompt results: Volume and frequency by query type
- Clarity & authority score: Does AI describe each function confidently and accurately?
- Consistency heatmap: Gaps in tone, content, or structure across departments
- Visibility disparity index: Where specific teams are falling behind competitors
Why It Matters
AI-powered platforms don’t see your org chart — they see your content.
If some departments are well-structured and others are invisible or vague, users (and machines) will assume your business is unbalanced.
This report helps you:
- Uncover internal visibility silos before they affect discovery
- Build parity across all external-facing functions
- Prioritize content and structure improvements department by department
Data Sources
- Prompt simulations targeting departmental questions (e.g. “How do I contact support?”, “What integrations are offered?”)
- Content indexing audits across sections and subdomains
- Schema.org and metadata evaluation per department
- Comparative benchmarking across peers and competitors
Deliverables
- 30-page visibility heatmap report (PDF)
- Per-department AI visibility scorecard
- Gap and priority matrix
- Departmental tone and content checklist
- Optional internal alignment session with Geoscale team