Brand Framing & Narrative Perception Audit
You know your brand. But how does the AI-powered world interpret it?
The Brand Framing & Narrative Perception Audit reveals how your company is described, categorized, and understood by AI platforms like ChatGPT, Gemini, Bing Copilot, and Claude. It identifies gaps between how you present your brand — and how machines (and users through them) perceive it.
This isn’t about SEO rankings. It’s about narrative control in the AI age.
Who Is This For?
- Founders and CMOs refining brand positioning
- Marketing teams launching rebrands or messaging pivots
- Brand strategists preparing for new market communication
- Companies unsure how they’re being referenced in AI platforms
What This Report Answers
- What does AI say about your brand — and how consistent is that message?
- Is your brand clearly associated with your core offering?
- Are you positioned in the right category across AI responses?
- Is your tone and value proposition accurately reflected?
- Where are the gaps between your intent and AI interpretation?
What You'll See in the Report
We use targeted LLM prompts and narrative analysis to uncover how AI describes your brand — in structure, tone, and context.
Key Data Points:
Brand entity recognition consistency: Is your brand being mapped as a clear entity across LLMs?
Core message alignment: Do LLMs reflect your actual positioning and value proposition?
Category attribution clarity: Are you categorized accurately in your market?
Sentiment tone mapping: How does AI describe your brand emotionally?
Confusion/collision indicators: Are there other entities or brands overlapping your identity?
Narrative gaps: What’s missing or misrepresented in how AI responds?
Cross-model consistency: Differences in interpretation across ChatGPT, Gemini, Bing, etc.
Why It Matters
Your brand doesn’t just live on your website. It lives in how platforms describe you.
If LLMs can’t accurately describe what you do — or worse, if they misinterpret you — it weakens trust, discoverability, and your ability to lead a category.
This audit helps you:
- Gain control of your brand’s AI narrative
- Identify weak or inconsistent brand signals
- Strengthen clarity across all content, metadata, and mentions
Data Sources
- Prompt testing across ChatGPT, Gemini, Bing Copilot, Claude
- Entity + metadata analysis across structured databases
- Sentiment and language tone modeling
- Competitive brand framing comparisons
Deliverables
- 25+ page narrative audit (PDF)
- Brand message alignment scorecard
- Entity mapping + sentiment heatmap
- Key framing gaps and misalignment report
- Optional strategic session with brand & content advisor